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IXL booth at 50 FT
IXL booth at 30 FT
IXL booth at 0 FT
50 FT · Far

Brand recognition

From across a hall of 444–500 exhibitors, the booth had to announce itself before anyone could read a word. Vertical mass and an oversized wordmark do the work.

  • 1IXL hanging sign + canopy wordmark, suspended overhead for far-distance visibility
  • 2SEG tower with the 3D illuminated IXL logo, readable from across the expo floor
30 FT · Mid

Brand story

Close enough to read panels, not yet inside. This is where the booth communicates breadth: IXL is a full PreK–12 ecosystem, not just elementary math.

  • 1Family-product logo wall (Wyzant · Rosetta Stone · TPT · Vocabulary.com): the full ecosystem, and the backdrop for every on-site interview
  • 2“One platform, endless possibilities”: the line that frames every sub-brand as a single system
The logo wall in action: educator interview filmed at the IXL booth, ISTE 2023. The family-product panel sits in frame as a designed backdrop.
0 FT · Close

Engagement & demo

Right at the reception counter. Eye-level branding, an open staffed desk, brochures, and integrated screens turn aisle curiosity into face-to-face conversation and seated demos.

  • 1Eye-level logo on the lightbox counter, so it lands in every nearby photo
  • 2Open, staffed front desk that turns aisle traffic into face-to-face conversation
The centered demo in action: relocating the screen to the booth's core pulled educators inside to sit. Structured sessions ran all conference days, seating 12–15 at a time, giving sales face time with a seated audience.